If you haven't heard of Spectacles, chances are that you weren't the only one. Unveiled by Snapchat, this was the social media company's first foray into the hardware market. Spectacles, on the surface, appear to be simple sunglasses. However, they can be used to record videos before they're shared to Snapchat. Growth of said hardware has been slow, however. Here is what you should know, courtesy of Long Island advertising agencies.
While Spectacles had limited availability to begin with, these sunglasses would soon become available to a bigger market. Despite this brave move, it failed to live up to its potential, as the demand didn't meet the increased supply. Many units were left unsold, as the likes of fishbat can attest. One could argue that this is mostly due to price, but Long Island advertising agencies across the board may be able to note other factors as well.
It can't be said that the concept of Spectacles isn't unique, given its functionality. The idea of recording video at any location before uploading it to Snapchat, all without opening the app on your phone, is novel. One could also argue that Spectacles, in a different time, would be a quirky fashion accessory. Spectacles did well as a limited run project, but it's clear that traction slowed once the product was made more available.
With this information in mind, one must wonder what could have been done to help Spectacles. Perhaps a lower price would entice potential buyers, but it's difficult to say. Not only is there a chance that this won't work, but Snapchat still has to make a profit at the end of the day. Greater awareness could go a long way, too. If more people know about the availability of Spectacles, it's safe to assume that sales will improve, at least to some extent.
Keep in mind that despite Spectacles' slow growth, Snapchat remains a popular name on the social media front. It's an easy app to get into, whether you're more of a fan of recording or receiving video content. Snapchat made the jump into the hardware market and, in the eyes of many, fell short. Even if Spectacles fades away, it's safe to say that it will be remembered as a relatively clever effort to expand social media outside of the Internet.
While Spectacles had limited availability to begin with, these sunglasses would soon become available to a bigger market. Despite this brave move, it failed to live up to its potential, as the demand didn't meet the increased supply. Many units were left unsold, as the likes of fishbat can attest. One could argue that this is mostly due to price, but Long Island advertising agencies across the board may be able to note other factors as well.
It can't be said that the concept of Spectacles isn't unique, given its functionality. The idea of recording video at any location before uploading it to Snapchat, all without opening the app on your phone, is novel. One could also argue that Spectacles, in a different time, would be a quirky fashion accessory. Spectacles did well as a limited run project, but it's clear that traction slowed once the product was made more available.
With this information in mind, one must wonder what could have been done to help Spectacles. Perhaps a lower price would entice potential buyers, but it's difficult to say. Not only is there a chance that this won't work, but Snapchat still has to make a profit at the end of the day. Greater awareness could go a long way, too. If more people know about the availability of Spectacles, it's safe to assume that sales will improve, at least to some extent.
Keep in mind that despite Spectacles' slow growth, Snapchat remains a popular name on the social media front. It's an easy app to get into, whether you're more of a fan of recording or receiving video content. Snapchat made the jump into the hardware market and, in the eyes of many, fell short. Even if Spectacles fades away, it's safe to say that it will be remembered as a relatively clever effort to expand social media outside of the Internet.
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