lundi 22 janvier 2018

Strategies That Tommy Car Wash Systems Implement To Maintain Customer Loyalty And Frequency

By Michelle Scott


In every business set up, owners try to fit in the market and remain competitive. Despite the improved technology it is necessary to remain firm. Technology has played a significant role in any business set up. Increased efficiency and productivity are the main advantages. Despite this, it is important for a business to maintain their loyal customers. For this reason, Tommy car wash systems have implemented policies that help to maintain their faithful clients.

First, the wash has put in place methods that help to reduce the amount their regular clients spent on their services through the introduction application programs. These include the monthly membership and club programs. They offer relative low charges for their services. The clients are charged at a lower rate than the normal charges. This has helped maintain the loyal customers of the facility. The monthly VIP offers great and better deals to their clients, hence maintain them.

Another advancement that Tommy wash has put in place is the establishment of VIP lanes. This reduces congestion, especially on busy days. Long queues are a turn off to many potential clients. Most of them will not queue for long hours just to access their services. These lanes have provided a solution to many of them. These lanes made them feel special and prioritized. As a result, they will always keep coming back for these services.

To create awareness, the company has been involved in many public projects and events. This has helped establish a good relationship with the local community. They participate in sponsorship and community programs. This has helped strengthen their name. This is because the surrounding people act as cheerleaders and boosters to their name. The community, therefore, becomes attached to the facility. This helps build a good name among its competitors.

The development of paid apps is yet another important component. They have established two payment apps, Tommy Express App and a Monthly Club App. The application can easily be installed on the smart-phones of their clients. It works with recognition systems of license plates. These apps have made it easier to make payments without necessarily interacting with any employee. This has helped save a lot of time and long queues

Increased speed is also as a result of improved technology. This has had a positive impact on Tommy car wash. In a great way, it has improved service delivery. This has also helped reduce congestion in the facility. The modern technology has affected service production by speeding up the process. This has attracted most clients since the process does not consume much of their time. Therefore, this will help keep their customers.

The firm ensures that it has the best staff. Their staff is qualified and also has experience in customer service delivery. They work to ensure that the needs of a client are met. They ensure that they maintain a positive relationship with them. They listen to their needs and undertake to them. This will help maintain loyal customers.

Quality service is the priority for many service providers. The firm ensures that their clients are well attended too with the best quality services. They offer cars a spotless face that will make their customers keep coming back and with less effort.




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