dimanche 28 juin 2015

3 Linkedin Mistakes By Internet Marketing Companies

By Robert Sutter


There are few websites which are as professional as LinkedIn. While it's easy to connect to this website, and network with those in your area, I think that the ability to publish content and share it to numerous users must be noted. LinkedIn has its perks, though these can only be recognized with the proper degree of work ethic set in place. To enhance your knowledge of this particular website, here are 3 of the poorest ways that said website can be used.

First of all, a common mistake made on LinkedIn is the absence of a profile picture. The default picture is simply a silhouette of a head shot, which doesn't exactly give you an identity on this particular website. Shouldn't you want other professionals, especially those you may want to seek job opportunities with, to see you at the onset? This is an easy fix: just have a head shot taken - it doesn't have to be overly professional - and set it into your profile.

Skills matter on LinkedIn as well, so make sure that you choose them wisely. They should be relevant to both your industry and the job you'd like to pursue, which is what firms like fishbat can attest to as well. Maybe you'd like to become a baker; you could incorporate "pastry arts" and "cultural cooking" on your profile to make it stand out. Make sure that they are legitimate, though, as honesty is a crucial factor in the eyes of Internet marketing companies across the board.

There's also the LinkedIn publishing feature, and how many individuals may ignore it. I feel like this is unfortunate, especially when there have been numerous users who have taken to it, mainly for the purpose of expanding their networks. Stories and news alike can be shared, but only the most interesting documents will gain traction. This feature matters, to say the least, and it would be a mistake to ignore it when there's so much to be gained.

Hopefully these precautionary measures have shown you how LinkedIn, by and large, should be utilized. Without question, this is a valuable website but it can only be fully advantageous when the right methods are set in place. Some of these may stand out to you more than others, depending on which features of LinkedIn strike you. Nonetheless, as long as you follow the tips mentioned earlier, your ability to utilize LinkedIn will strengthen.




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