mardi 26 mai 2015

Twitch & Evaluation Of Long Island Advertising Agencies

By Robbie Sutter


Twitch.tv is a website that, if you're a video game fan or sports enthusiast, you have either heard about or actively utilized. This platform, which made its way to the forefront in 2011, has amassed a strong fan base, and understandably so. A website such as this encompasses a litany of interests, but there is a potential business aspect to consider. As a matter of fact, it's safe to assume that Long Island advertising agencies may utilize it in the future.

You have to consider that Twitch.tv has been part of some history as of late. Last year, the well-known ecommerce platform known as Amazon purchased the aforementioned website for a sizable $970 million. To say that this has put certain plans into motion would be an understatement. However, even with this endeavor carried out, it's not like the site's popularity has taken a hit. If anything, one can make the argument that it has only grown.

I am, of course, talking about the content itself and the individuals behind it. As a gamer, I have taken to watching speedrunners, as these individuals have taken older and newer titles alike, finding new strategies to complete them in the shortest times possible. I have seen the likes of "Super Mario 64" and "The Legend of Zelda: Ocarina of Time" completed in the time it would take an average gamer to complete single levels or dungeons. It was impressive, to say the least.

Even though Twitch.tv is a platform with a tremendous degree of potential, a certain level of care is needed by any Long Island advertising agency that wishes to utilize it. To start off, companies the likes of fishbat will tell you that a particular audience must be considered. Suffice it to say, this will determine the type of content that is made, and just how much is put out on a regular basis. Even though gaming and sports are two of the main interests associated with this platform, they are not the only ones.

You have to consider that, in order for them to maintain relevance, Long Island advertising agencies must change with the times. What works today may not be as effective a month or two from now, which practically necessitates the creation of new strategies and platforms alike. Without question, Twitch.tv is a unique specimen, mainly for entertainment purposes. If companies have the desire to reach out to people through Twitch.tv, though, its capabilities may become that much more well-known.




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